After a hiatus of four years, Salman Khan marked his return to the silver screen on Eid with a family entertainer titled Kisi Ka Bhai Kisi Ki Jaan. The film's opening day witnessed some negative response among the masses. However, it failed to create the same buzz among multiplex audiences. Its reviews have not been encouraging either.

The film rakes only 12 Crores on its first day, which falls short of the staggering amounts earned by the actor's previous Eid releases. The collection of its opening day is even lower than Khan’s previous flops like Bharat, Race 3 and Tubelight.

It appears that the audience took the film for granted, just as the makers and Salman Khan did. In the past, Salman Khan has been known to release his films on the occasion of Eid, with 10 of his movies having been released on this auspicious day. The film is likely to become biggest disaster in Salman Khan's career.